Category
The messy, honest version of building things.
A public product changelog is one of the highest-ROI habits a team can build — it shows momentum, builds trust, doubles as marketing, and forces shipping discipline. Here's what good ones look like and how to run one.
Your first 100 users won't show up — you recruit them by hand. The unscalable tactics that actually work: going where users already are, warm-intro DMs, and concierge onboarding you do yourself.
Building in public is a trade, not a gift. An honest ledger of the real payoffs (accountability, audience, feedback, distribution) and the real costs (noise, copycats, performative metrics, pressure) plus rules for doing it well.
Perfectionism is the most expensive habit in product. The case for launching an MVP that's embarrassing but not broken, and how to scope a launchable slice.
Kasra Vaziri